I’ve had two individual outlooks in my commercial photography career. The first was 18 years of freelance studio, commercial and editorial magazine assignments. I started with local boutique print ads which grew to city magazine editorial stories and front cover content for Cleveland and San Francisco magazines.
Experiences continued to national retail advertising for Federated Department Stores, business to business client account photography for Apple Computer, FedEx Corp., The Kellogg Co., McDonald’s Corp., Miller Brewing Co., Hill + Knowlton, The Equity Group, GGU Law, and others.
The next outlook was 22 years as Senior Photographer with Advocate Health Care. There I consulted my department’s photography needs from corporate imaging campaigns, medical specialty images, external and internal public relations, and corporate sports sponsorships.
With our new normal, I am looking to use my capability to involve myself with people and projects that make work as enjoyable as it can be moving forward.